The Cost Benefits of Cross-Platform App Development

The frontend is key to delivering a strong user experience. However, for many organisations, sprawling technologies and applications are leading to technical debt, slow time to market for new features, and a growing cost of ownership. Here’s how a cross-platform approach can reduce your TCO by up to 70%

The frontend looks very different to how it did 10 years ago. And yet, many businesses are still juggling a multitude of platforms and technologies, resulting in unnecessary costs and complexity. As well as creating headaches for developers and business leaders alike, managing multiple platforms creates inconsistency and can stall innovation, negatively impacting users.

Moving from a multiple platform approach to application development, to a cross-platform app development approach that uses a single code base boasts numerous cost benefits for businesses. Read on to find out more.

Consolidate technology and app management costs

There’s no two ways about it; juggling multiple platforms and technologies can be expensive.

Not only are you likely to be paying for multiple tools with similar functions and managing two disparate code bases, but you may also have separate teams working on each platform.

Managing siloed web and mobile teams equates to greater costs and complexity. It can also lead to inconsistent features across platforms, creating a disjointed user experience.

Going all-in on a cross-platform app development approach allows your organisation to focus its efforts on delivering one powerful and seamless end-to-end user experience. For example, technologies like React Native (JavaScript) offer the chance to move to a single codebase that works for both web and mobile, across numerous devices.

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Drive operational efficiency and reduce TCO

Operational efficiency continues to be a key driver for businesses wanting to compete, with organisations like Bloomberg and Discord embracing cross-platform architecture to get ahead. Adopting a cross-platform approach to application development aids operational efficiency, and in turn TCO, in a number of ways.

Firstly, a cross-platform approach enables organisations to unify multiple teams who would otherwise be working on different features. This allows your business to double-down on delivering a consistent user experience across all platforms and is arguably more cost-efficient than having several teams working towards different goals.

Moving to a cross-platform mobile architecture also helps to eliminate the duplicated work associated with managing separate mobile and web apps, contributing towards reduced cost wastage.

Related Read: 5 Reasons to Embrace a Cross-Platform Mobile Architecture

Accelerate the route to market at a lower cost

Cross-platform app development helps your organisation become more agile. Managing a single code base across web and mobile makes it easier for developers to experiment and deliver new features fast, without the significant upfront costs associated with delivering separate mobile and web versions.

Accelerating the time to market for new platform features not only reduces your TCO and prevents cost wastage; it can also have a significant, positive impact on your company’s ability to innovate and move quickly to adapt to fluctuating market conditions.

The time and money saved by moving to a cross-platform mobile architecture approach, instead of juggling multiple platforms and technologies requiring platform-specific features, can be reinvested into more valuable and wide-reaching activities. This could include greater training opportunities for developers.

Reasons to adopt cross-platform app development

If your teams are tired of building the same features twice, and managing disparate mobile and web applications is leading to inconsistent user experiences and excess costs, then a cross-platform approach can help.

Equally, if your organisation is struggling with growing challenges such as slow features delivery and time to market, making it difficult to keep up with the competition, these are all signs that cross-platform application development may benefit your business.

Organisations that adopt a cross-platform mobile architecture approach can expect to enjoy the following benefits:

  • The ability to create a consistent user experience across web and mobile
  • Greater operational efficiency among development teams
  • Enhanced business agility and competitive advantage
  • Access to a wider talent pool using a common digital stack
  • Reduced technology and platform costs and complexity

Discover why organisations like Bloomberg and Discord are placing their bets on a cross-platform approach to application development.

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