A proven discovery process for taking digital products from idea to build-ready at speed
In 2022 more than half the global economy will be based on or influenced by digital, with 68% of CEOs planning a major investment in data & technology and 61% planning a major new transformation initiative according to a recent study from EY. Often, taking the first step can be the hardest part for companies looking to build a new digital product or service or modernise a legacy solution.
At NearForm, we focus on designing and delivering strategic software solutions whilst building client teams’ digital culture and capability. The starting point is Ignite – our proven discovery process which has helped major public and private sector companies identify:
- The customer problem they were looking to solve to drive business impact
- The process by which to solve it, factoring in product design and user experience
- The technology required to implement a scalable solution
We sat down with Kevin Devine, our Design Director, to find out more about how we help clients identify these issues and the benefits that our Ignite discovery process can provide when creating a prototyped solution.
Kevin, what do you recommend to companies who are in the early phases of planning to build a new digital solution?
- Crucially, during the discovery process it is important to understand what it is that you want to build:
- What problems does the solution aim to solve?
- What already exists, if anything?
- Who will the target users be?
- What do these users want from a solution?
- Secondly, be aware that every organisation has existing business or technical strengths and constraints. Identifying these is critical when designing an optimal solution. Ultimately, no matter how innovative, every solution must be feasible and optimal within the organisation’s context.
How can companies identify what is the right solution for the problem they are looking to solve?
Choosing the right solution for the problem, and identifying the right way to build and run that solution is often quite a complex process and requires more experience than is available within a single enterprise. Many organisations struggle to get past this stage, often due to a lack of internal alignment or a lack of expertise in choosing the most viable way forwards.
Oftentimes, bringing in an external partner who can help with driving alignment on both the problem and the solution can be the missing piece of the puzzle – and a critical accelerator.